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Dive into the research topics where Kenneth Appiah is active. These topic labels come from the works of this person. Together they form a unique fingerprint.
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Acquiring trust in the digital age: the potential of social media to boost small and medium-sized businesses’ competitiveness
Bhattacharya, P., Ayertey, S., Appiah, K., Tariq, H. & Panditharathna, R., 13 Mar 2025, Contemporary marketing solutions: strategies for growth in a competitive consumer landscape. Panditharathna, R., Bamber, D. & Hyams-Ssekasi, D. (eds.). Cham, Switzerland: Palgrave Macmillan, p. 35-53 19 p.Research output: Chapter in Book/Report/Conference proceeding › Chapter › peer-review
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Value of customer co-created engagements in service failure and recovery
Ayertey, S., Olajumoke, T., Forbin, B., Panditharathna, R. & Appiah, K., 13 Mar 2025, Contemporary marketing solutions: strategies for growth in a competitive consumer landscape. Bamber, D., Hyams-Ssekasi, D. & Panditharathna, R. (eds.). Cham, Switzerland: Palgrave Macmillan, p. 285-302 18 p.Research output: Chapter in Book/Report/Conference proceeding › Chapter › peer-review
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The effectiveness of transformational leadership: a qualitative-based study on millennial perceptions in South Africa
Davids, I., Appiah, K., Davids, G. & Ofori, F. N. K., 20 May 2021, In: Archives of Business Research.Research output: Contribution to journal › Journal Article › peer-review
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Smartphones: resource dimensions and uses
Sam-Epelle, I. & Appiah, K., 1 Jan 2019, Leveraging computer-mediated marketing environments. Bowen, G. & Ozuem, W. (eds.). Pennsylvania, US: IGI Global, p. 237-248Research output: Chapter in Book/Report/Conference proceeding › Chapter › peer-review
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Technology and health services marketing in Africa
Appiah, K., Sam-Epelle, I. & Osabutey, E. L. C., 3 Dec 2019, Health service marketing management in Africa. Osei-Frimpong, K., Adeola, O., Aziato, L. & Hinson, R. (eds.). Abingdon, UK: Routledge/Productivity PressResearch output: Chapter in Book/Report/Conference proceeding › Chapter › peer-review
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