Personal profile
Expertise related to UN Sustainable Development Goals
In 2015, UN member states agreed to 17 global Sustainable Development Goals (SDGs) to end poverty, protect the planet and ensure prosperity for all. This person’s work contributes towards the following SDG(s):
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SDG 9 Industry, Innovation, and Infrastructure -
SDG 12 Responsible Consumption and Production -
SDG 16 Peace, Justice and Strong Institutions
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Dive into the research topics where Raye Ng is active. These topic labels come from the works of this person. Together they form a unique fingerprint.
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Exploring the influence of user-generated content on sustainable consumption in the fashion industry
Ghurab, S. & Ng, R., 1 May 2025, Interdisciplinary Journal of Economics and Business Law, 14, p. 53-73.Research output: Contribution to specialist publication › Article
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Fostering meaningful interactions through user-generated content: reshaping how fashion brands interact with consumers
Ghurab, S. & Ng, R., 31 May 2025, Sustainable digital marketing for fashion and luxury brands: theory and practice. Ozuem, W., Ranfagni, S. & Millman, C. (eds.). Cham, Switzerland: Palgrave Macmillan, p. 79-100 22 p.Research output: Chapter in Book/Report/Conference proceeding › Chapter › peer-review
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An empirical investigation and conceptual model of perceptions, support, and barriers to marketing in social enterprises in Bangladesh
Islam, M. N., Ozuem, W., Bowen, G., Willis, M. & Ng, R., 2 Jan 2021, (Published online) In: Sustainability. 13, p. e345Research output: Contribution to journal › Journal Article › peer-review
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Determinants of online brand communities’ and millennials’ characteristics: a social influence perspective
Ozuem, W., Willis, M., Howell, K., Lancaster, G. & Ng, R., 5 Mar 2021, (Published online) In: Psychology and Marketing. 38, p. 794-818Research output: Contribution to journal › Journal Article › peer-review
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Enhancing online brand relationship performance: insights and reflections
Willis, M., Ozuem, W. & Ng, R., 1 Dec 2019, Harnessing omnichannel marketing strategies for fashion and luxury brands. Ozuem, W., Patten, E. & Azemi, Y. (eds.). Florida, US: Brown Walker Press, p. 129-158Research output: Chapter in Book/Report/Conference proceeding › Chapter › peer-review
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