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Dive into the research topics where Raye Ng is active. These topic labels come from the works of this person. Together they form a unique fingerprint.
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Exploring the influence of user-generated content on sustainable consumption in the fashion industry
Ghurab, S. & Ng, R., 1 May 2025, Interdisciplinary Journal of Economics and Business Law, 14, p. 53-73.Research output: Contribution to specialist publication › Article
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Fostering meaningful interactions through user-generated content: reshaping how fashion brands interact with consumers
Ghurab, S. & Ng, R., 31 May 2025, Sustainable digital marketing for fashion and luxury brands: theory and practice. Ozuem, W., Ranfagni, S. & Millman, C. (eds.). Cham, Switzerland: Palgrave Macmillan, p. 79-100 22 p.Research output: Chapter in Book/Report/Conference proceeding › Chapter › peer-review
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An empirical investigation and conceptual model of perceptions, support, and barriers to marketing in social enterprises in Bangladesh
Islam, M. N., Ozuem, W., Bowen, G., Willis, M. & Ng, R., 2 Jan 2021, (Published online) In: Sustainability. 13, p. e345Research output: Contribution to journal › Journal Article › peer-review
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Determinants of online brand communities’ and millennials’ characteristics: a social influence perspective
Ozuem, W., Willis, M., Howell, K., Lancaster, G. & Ng, R., 5 Mar 2021, (Published online) In: Psychology and Marketing. 38, p. 794-818Research output: Contribution to journal › Journal Article › peer-review
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Enhancing online brand relationship performance: insights and reflections
Willis, M., Ozuem, W. & Ng, R., 1 Dec 2019, Harnessing omnichannel marketing strategies for fashion and luxury brands. Ozuem, W., Patten, E. & Azemi, Y. (eds.). Florida, US: Brown Walker Press, p. 129-158Research output: Chapter in Book/Report/Conference proceeding › Chapter › peer-review
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