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Dive into the research topics where Samar Ghurab is active. These topic labels come from the works of this person. Together they form a unique fingerprint.
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Exploring the influence of user-generated content on sustainable consumption in the fashion industry
Ghurab, S. & Ng, R., 1 May 2025, Interdisciplinary Journal of Economics and Business Law, 14, p. 53-73.Research output: Contribution to specialist publication › Article
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Fostering meaningful interactions through user-generated content: reshaping how fashion brands interact with consumers
Ghurab, S. & Ng, R., 31 May 2025, Sustainable digital marketing for fashion and luxury brands: theory and practice. Ozuem, W., Ranfagni, S. & Millman, C. (eds.). Cham, Switzerland: Palgrave Macmillan, p. 79-100 22 p.Research output: Chapter in Book/Report/Conference proceeding › Chapter › peer-review
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Negative word of mouth and recovery strategies in online brand communities: a commitment-trust theory perspective
Ozuem, W., Azemi, Y. & Ghurab, S., 22 Apr 2023, Interdisciplinary Journal of Economics and Business Law, 12, 2, p. 8-25.Research output: Contribution to specialist publication › Article
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