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Dive into the research topics where Samuel Ayertey is active. These topic labels come from the works of this person. Together they form a unique fingerprint.
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Research output
- 3 Chapter
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Acquiring trust in the digital age: the potential of social media to boost small and medium-sized businesses’ competitiveness
Bhattacharya, P., Ayertey, S., Appiah, K., Tariq, H. & Panditharathna, R., 13 Mar 2025, Contemporary marketing solutions: strategies for growth in a competitive consumer landscape. Panditharathna, R., Bamber, D. & Hyams-Ssekasi, D. (eds.). Cham, Switzerland: Palgrave Macmillan, p. 35-53 19 p.Research output: Chapter in Book/Report/Conference proceeding › Chapter › peer-review
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Contributing to environmental sustainability through green purchasing, green capabilities, and triple bottom line performance
Bhattacharya, P., Ayertey, S., Panditharathna, R. & Banor, M. A., 13 Mar 2025, Contemporary marketing solutions: strategies for growth in a competitive consumer landscape. Bamber, D., Hyams-Ssekasi, D. & Panditharathna, R. (eds.). Cham, Switzerland: Palgrave Macmillan, p. 221-239 19 p.Research output: Chapter in Book/Report/Conference proceeding › Chapter › peer-review
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Value of customer co-created engagements in service failure and recovery
Ayertey, S., Olajumoke, T., Forbin, B., Panditharathna, R. & Appiah, K., 13 Mar 2025, Contemporary marketing solutions: strategies for growth in a competitive consumer landscape. Bamber, D., Hyams-Ssekasi, D. & Panditharathna, R. (eds.). Cham, Switzerland: Palgrave Macmillan, p. 285-302 18 p.Research output: Chapter in Book/Report/Conference proceeding › Chapter › peer-review