Personal profile
Expertise related to UN Sustainable Development Goals
In 2015, UN member states agreed to 17 global Sustainable Development Goals (SDGs) to end poverty, protect the planet and ensure prosperity for all. This person’s work contributes towards the following SDG(s):
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SDG 12 Responsible Consumption and Production
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Dive into the research topics where Sebastian Okafor is active. These topic labels come from the works of this person. Together they form a unique fingerprint.
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Towards a sustainable resistance to brand switching: a social influence theory perspective
Appiah, D., Watson, A. & Okafor, S., 14 May 2025, Interdisciplinary Journal of Economics and Business Law, 14, p. 10-30.Research output: Contribution to specialist publication › Article
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Big data approximations: brand communities and AI
Bowen, G., Okafor, S., Jamal, A., Dadwal, S. & Jahankhani, H., 30 Nov 2023, Interdisciplinary Journal of Economics and Business Law, 12, p. 37-57.Research output: Contribution to specialist publication › Article
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User-generated content and consumer brand engagement
Naem, M. & Okafor, S., 13 May 2022, Research anthology on social media advertising and building consumer relationships. Information Resources Management Association (ed.). Hershey, PA, US: IGI Global, p. 304-331 28 p.Research output: Chapter in Book/Report/Conference proceeding › Chapter › peer-review
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The influence of corporate social responsibility (CSR) and social media on the strategy formulation process
Bowen, G., Appiah, D. & Okafor, S., 28 Jul 2020, In: Sustainability. 12, p. e6057Research output: Contribution to journal › Journal Article › peer-review
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Exploring the relationship between social media and social influence
Usman, A. & Okafor, S., 1 Jan 2019, Leveraging computer-mediated marketing environments. Bowen, G. & Ozuem, W. (eds.). Pennsylvania, US: IGI Global, p. 83-103Research output: Chapter in Book/Report/Conference proceeding › Chapter › peer-review
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