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Dive into the research topics where Sebastian Okafor is active. These topic labels come from the works of this person. Together they form a unique fingerprint.
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Towards a sustainable resistance to brand switching: a social influence theory perspective
Appiah, D., Watson, A. & Okafor, S., 14 May 2025, Interdisciplinary Journal of Economics and Business Law, 14, p. 10-30.Research output: Contribution to specialist publication › Article
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Big data approximations: brand communities and AI
Bowen, G., Okafor, S., Jamal, A., Dadwal, S. & Jahankhani, H., 30 Nov 2023, Interdisciplinary Journal of Economics and Business Law, 12, p. 37-57.Research output: Contribution to specialist publication › Article
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User-generated content and consumer brand engagement
Naem, M. & Okafor, S., 13 May 2022, Research anthology on social media advertising and building consumer relationships. Information Resources Management Association (ed.). Hershey, PA, US: IGI Global, p. 304-331 28 p.Research output: Chapter in Book/Report/Conference proceeding › Chapter › peer-review
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The influence of corporate social responsibility (CSR) and social media on the strategy formulation process
Bowen, G., Appiah, D. & Okafor, S., 28 Jul 2020, In: Sustainability. 12, p. e6057Research output: Contribution to journal › Journal Article › peer-review
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Exploring the relationship between social media and social influence
Usman, A. & Okafor, S., 1 Jan 2019, Leveraging computer-mediated marketing environments. Bowen, G. & Ozuem, W. (eds.). Pennsylvania, US: IGI Global, p. 83-103Research output: Chapter in Book/Report/Conference proceeding › Chapter › peer-review
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