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Mr Vivek Chitran

20192022

Research activity per year

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  • Social media and social entrepreneurship

    Islam, M. N. & Chitran, V., 13 May 2022, Research anthology on social media advertising and building consumer relationships. Information Resources Management Association (ed.). Hershey, PA, US: IGI Global, p. 867-886 20 p.

    Research output: Chapter in Book/Report/Conference proceeding › Chapter › peer-review

    File

  • Social media and social entrepreneurship

    Islam, M. N. & Chitran, V., 1 Jan 2019, Leveraging computer-mediated marketing environments. Bowen, G. & Ozuem, W. (eds.). Pennsylvania, US: IGI Global, p. 104-123

    Research output: Chapter in Book/Report/Conference proceeding › Chapter › peer-review

    File

  • The relationship between customer participation and online brand community and consumer loyalty

    Willis, M., Ng, R. & Chitran, V., 1 Jun 2019, Interdisciplinary Journal of Economics and Business Law, 2019, 9, p. 72-111.

    Research output: Contribution to specialist publication › Article

    File