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Dive into the research topics where Wilson Ozuem is active. These topic labels come from the works of this person. Together they form a unique fingerprint.
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Retailing and technological affordances: understanding the subjective realities of interactive buying through Scan and Go apps
Naeem, M., Ozuem, W., Howell, K. & Ranfagni, S., 17 Feb 2026, In: European Journal of Marketing. 60, 02, p. 408-441 34 p.Research output: Contribution to journal › Journal Article › peer-review
Open AccessFile1 Citation (Web of Science) -
Sustainable digital marketing for fashion and luxury brands: theory and practice
Ozuem, W. (Editor), Ranfagni, S. (Editor) & Millman, C. (Editor), 31 May 2025, Palgrave Macmillan. 703 p.Research output: Book/Report › Book › peer-review
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Understanding social motivation in scan and go technology
Naeem, M. & Ozuem, W., 20 Feb 2025, (Published online) In: Journal of Computer Information Systems. 18 p.Research output: Contribution to journal › Journal Article › peer-review
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User generated content and brand engagement: exploring the role of electronic semiotics and symbolic interactionism on Instagram
Naeem, M., Ozuem, W., Ranfagni, S. & Howell, K., 1 Jul 2025, In: Computers in Human Behavior. 168, p. 108642 1 p.Research output: Contribution to journal › Journal Article › peer-review
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Digital transformation for fashion and luxury brands: theory and practice
Ozuem, W. (Editor), Ranfagni, S. (Editor) & Willis, M. (Editor), 17 Apr 2024, Palgrave Macmillan. 480 p.Research output: Book/Report › Book › peer-review
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