An investigation into the sustainable actions of micro and small businesses

Although much is written about the approach of larger companies towards their environmental responsibilities, there is much less concerning smaller companies. This gap in research is particularly apparent within micro businesses. If the sustainability actions of a business are related to the perceived drivers and barriers of the leader, then this should be even more apparent in very small companies where the leader is closer to the firm. This paper contributes by investigating the current sustainability behaviours of micro and small businesses, with a specific emphasis on the drivers and barriers of their environmental activity. In order to achieve this, an empirical, cross-sectional study was carried out using a mixed methods approach in partnership with the UK-based Federation of Small Businesses (FSB). The results find a surprising number of eco-friendly activities carried out by micro and small business with a strong desire for support to overcome resource and capability barriers.