Building brands together: Online brand community and 	 commitment in the luxury fashion industry

Research output: Chapter in Book/Report/Conference proceeding › Chapter › peer-review

Original language	English
Title of host publication	Harnessing Omnichannel retailing strategies for fashion and luxury brands
Editors	Wilson Ozuem, E. Patten, Y. Azemi
Place of Publication	Florida
Publisher	Brown Walker Press
ISBN (Print)	978-1627347402
Publication status	Published - 1 Dec 2019

Cite this

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title = "Building brands together: Online brand community and commitment in the luxury fashion industry",

author = "J. Xu and Wilson Ozuem",

year = "2019",

month = dec,

day = "1",

language = "English",

isbn = "978-1627347402",

editor = "Wilson Ozuem and E. Patten and Y. Azemi",

booktitle = "Harnessing Omnichannel retailing strategies for fashion and luxury brands",

publisher = "Brown Walker Press",

}

TY - CHAP

T1 - Building brands together: Online brand community and commitment in the luxury fashion industry

AU - Xu, J.

AU - Ozuem, Wilson

PY - 2019/12/1

Y1 - 2019/12/1

M3 - Chapter

SN - 978-1627347402

BT - Harnessing Omnichannel retailing strategies for fashion and luxury brands

A2 - Ozuem, Wilson

A2 - Patten, E.

A2 - Azemi, Y.

PB - Brown Walker Press

CY - Florida

ER -