Cumbria book and high street retailing

This article produced for the British Library Management and Business Studies Portal describes a project that set out to identify issues faced by, and a solution for, independent traders on the high street because of the increasing use of the internet by consumers. Involved in the project were Keith Jackson, Emma Kerr, Charles Dobson, Anthony Greenwood and Joanna Tate, all from the University of Cumbria, and Steve Matthews of Books Cumbria Limited.