Developing and growing knowledge within rural tourism enterprises

Research output: Chapter in Book/Report/Conference proceedingChapterpeer-review

Abstract

This chapter looks at the significance and curation of knowledge in a range of commercial settings, focusing on tourism enterprises and rural tourism enterprises specifically. It shows that organizations, in this case rural tourism enterprises, can benefit from carefully managing and nurturing their knowledge resources and processes. The chapter uses mini case-studies from Cumbria (England, UK) to provide examples and applications of theory.
Original languageEnglish
Title of host publicationRural tourism and enterprise: management, marketing and sustainability
EditorsAde Oriade, Peter Robinson
Place of PublicationWallingford, UK
PublisherCAB International
Pages173-190
ISBN (Print)9781780647494
Publication statusPublished - 1 May 2017

Keywords

  • rural tourism
  • marketing
  • sustainable tourism

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