Enhancing online brand relationship performance: insights and reflections

Research output: Chapter in Book/Report/Conference proceeding › Chapter › peer-review

Original language	English
Title of host publication	Harnessing omnichannel marketing strategies for fashion and luxury brands
Editors	Wilson Ozuem, Elena Patten, Yllka Azemi
Place of Publication	Florida, US
Publisher	Brown Walker Press
Chapter	5
Pages	129-158
ISBN (Print)	9781627347402
Publication status	Published - 1 Dec 2019

Access to Document

Willis_EnhancingOnlineBrand_AAMAccepted author manuscript, 235 KBLicence: CC BY-NC

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title = "Enhancing online brand relationship performance: insights and reflections",

author = "Michelle Willis and Wilson Ozuem and Raye Ng",

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language = "English",

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Enhancing online brand relationship performance: insights and reflections. / Willis, Michelle; Ozuem, Wilson ; Ng, Raye.
Harnessing omnichannel marketing strategies for fashion and luxury brands. ed. / Wilson Ozuem; Elena Patten; Yllka Azemi. Florida, US: Brown Walker Press, 2019. p. 129-158.

Research output: Chapter in Book/Report/Conference proceeding › Chapter › peer-review

TY - CHAP

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AU - Ozuem, Wilson

AU - Ng, Raye

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BT - Harnessing omnichannel marketing strategies for fashion and luxury brands

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PB - Brown Walker Press

CY - Florida, US

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