John Muir Trust Visitor Survey, June to October 2021, For Shiehallion, Ben Nevis, Glenridding and Sandwood Bay

A pilot visitor survey was conducted on four properties by JMT staff during 2021. The University of Cumbria was asked to analyse the data. Secondly, the authors were invited to feedback on the efficacy of the survey with a view to enhancements in the future. The following report presents the data in three ways: As quantitative results for your interpretation As geographical results A qualitative analysis and interpretation of the open text responses Sensemaking: An integrated narrative approach to highlight the potential of software to create a rich picture of visitors to JMT properties. Resources did not allow for all the possible correlations between questions or locations to be undertaken. JMT staff were asked for their priorities. We hope the results provide an indication of the potential. A clean set of data has been provided so that further presentation and analysis can be undertaken. Feedback relevant to each approach is provided after each section. The report concludes with some recommendations. This work was undertaken by students of the MA in Outdoor and Experiential Learning as a voluntary internship. I would like to thank John Hoban, Luke Kemp and Paul Moseley for all their work.