Meaning of fun in hotel gamified applications

Demos Parapanos; Elina Michopoulou

doi:10.1007/978-3-031-25752-0_2

Meaning of fun in hotel gamified applications

Demos Parapanos
, Elina Michopoulou

University of Cumbria

Research output: Chapter in Book/Report/Conference proceeding › Chapter › peer-review

Abstract

The hospitality industry faces significant challenges from the acceleration of travelers using mobile technology, especially in the Covid-19 aftermath. Consumer behaviour is changing in the service sector, creating new forms of mobilities and types of tourists. Users are taking advantage of the opportunity to access information easier and faster, anywhere causing new promotional strategies for hospitality businesses. However, it is recognized that the adoption of mobile applications does not guarantee competitive advantage. This research is inspired by the success of mobile games, and the importance of delivering fun. It explores hotel visitors’ meaning of ‘fun’ when using a mobile hotel gamified application. This is to give mobile gamified application developers an indication on the fun elements that would make such a technology engaging with the users. Visual materials were used applying game mechanics and aesthetics in a hotel application helping participants understand how the fun elements are incorporated so they can focus/target on the elements they find more attractive.

Original language	English
Title of host publication	Information and communication technologies in tourism 2023: proceedings of the ENTER 2023 eTourism Conference, January 18-20, 2023
Editors	David Massimo, Katerina Berezina, Berta Ferrer-Rosell
Place of Publication	Cham, Switzerland
Publisher	Springer
Pages	15-27
Number of pages	13
ISBN (Print)	9783031257513
DOIs	https://doi.org/10.1007/978-3-031-25752-0_2
Publication status	Published - 15 Jan 2023

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https://doi.org/10.1007/978-3-031-25752-0_2

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Meaning of fun in hotel gamified applications. / Parapanos, Demos; Michopoulou, Elina.
Information and communication technologies in tourism 2023: proceedings of the ENTER 2023 eTourism Conference, January 18-20, 2023. ed. / David Massimo; Katerina Berezina; Berta Ferrer-Rosell. Cham, Switzerland: Springer, 2023. p. 15-27.

Research output: Chapter in Book/Report/Conference proceeding › Chapter › peer-review

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Meaning of fun in hotel gamified applications

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