Navigating luxury brands ecosystems: evidence from conceptual marketing

Research output: Chapter in Book/Report/Conference proceeding › Chapter › peer-review

Original language	English
Title of host publication	Harnessing Omnichannel retailing strategies for fashion and luxury brands
Editors	Wilson Ozuem, Y. Azemi, E. Patten
Place of Publication	Florida
Publisher	Brown Walker Press
ISBN (Print)	978-1627347402
Publication status	Published - 1 Dec 2019

Cite this

@inbook{ebfba5e3801a4a25a8c10bcfbf26a80f,

title = "Navigating luxury brands ecosystems: evidence from conceptual marketing",

author = "Y. Azemi and Wilson Ozuem and A. Hobson",

year = "2019",

month = dec,

day = "1",

language = "English",

isbn = "978-1627347402",

editor = "Wilson Ozuem and Y. Azemi and E. Patten",

booktitle = "Harnessing Omnichannel retailing strategies for fashion and luxury brands",

publisher = "Brown Walker Press",

}

TY - CHAP

T1 - Navigating luxury brands ecosystems: evidence from conceptual marketing

AU - Azemi, Y.

AU - Ozuem, Wilson

AU - Hobson, A.

PY - 2019/12/1

Y1 - 2019/12/1

M3 - Chapter

SN - 978-1627347402

BT - Harnessing Omnichannel retailing strategies for fashion and luxury brands

A2 - Ozuem, Wilson

A2 - Azemi, Y.

A2 - Patten, E.

PB - Brown Walker Press

CY - Florida

ER -