Abstract
Understanding the adoption of technologies is crucial for researchers and practitioners, as identifying key factors helps to predict and explain users' attitude towards adopting or rejecting technology. However, as smartphones are well-diffused technologies, there is contention that research efforts shift to understanding their usage comprehensively. As personal technologies that users make meaning of, smartphone usage is assumed to be more comprehensive than that of previous generation mobile phones. This chapter examines how the usage of smartphones is redefining and increasingly adding value to consumer consumption processes.
| Original language | English |
|---|---|
| Title of host publication | Leveraging computer-mediated marketing environments |
| Editors | Gordon Bowen, Wilson Ozuem |
| Place of Publication | Pennsylvania, US |
| Publisher | IGI Global |
| Pages | 237-248 |
| ISBN (Print) | 9781522573449 |
| DOIs | |
| Publication status | Published - 1 Jan 2019 |
Keywords
- smartphone
- use dimensions
- value
- consumerisation of IT
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