Social aspects of species reintroduction: the case of BOOM

Abstract: Reintroducing threatened species is a dynamic ecological restoration approach, but it faces socio-political challenges. Social aspects of species reintroductions are not adequately addressed by practitioners or scholars. Using the Narrative Policy Framework, I analyze the case of a translocation program that did emphasize socio-political engagement. Back on Our Map (BOOM) sought to reintroduce or reinforce ten locally endangered species in Cumbria, UK. While BOOM operated in an ecologically and socially fragmented setting, its many partners shared a common narrative of rapid ecological decline and human disconnection from nature. This created a socio-political dynamic that supported BOOM and its partners for both its ecological contribution and for facilitating community engagement with nature. BOOM’s approach avoided socio-political barriers, but its work was limited by landscape fragmentation and short-term funding. Key policy highlights: Species reintroduction fits diverse stakeholders’ socio-political narratives and facilitates coalition-building. Careful species selection can raise political support and public engagement. Reintroduction projects should emphasize landscape connectivity and long-term sustainability beyond funding timelines.