Abstract
This chapter introduces the growth and importance of social enterprises to rural communities, the types of social enterprise often found within rural landscapes, the governance and funding complexities such organizations face, and the importance of networking and relationship building within the genre. The marketing and human resource functions in social enterprises are also discussed. Case studies of social enterprises (including tourism ones) in Cumbria (England, UK) are used to illustrate the concepts discussed.
| Original language | English |
|---|---|
| Title of host publication | Rural tourism and enterprise: management, marketing and sustainability |
| Editors | Ade Oriade, Peter Robinson |
| Place of Publication | Wallingford, UK |
| Publisher | CAB International |
| Pages | 68-85 |
| ISBN (Print) | 9781780647494 |
| DOIs | |
| Publication status | Published - 1 May 2017 |
UN SDGs
This output contributes to the following UN Sustainable Development Goals (SDGs)
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SDG 8 Decent Work and Economic Growth -
SDG 12 Responsible Consumption and Production
Keywords
- case studies
- enterprises
- entrepreneurship
- funding
- human resources
- management
- marketing
- networking
- rural areas
- rural tourism
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