Abstract
Information plays an important role in the individual lives of people, and social media as an aspect of online information phenomenon is an exciting topic to explore in terms of its impact on social entrepreneurship. Many theoretical fields have contributed to the development of social entrepreneurship, looking in particular at the financial, political, and psychological impacts. This chapter is unique since it focuses on social enterprises and the impact of evolving technologies on social entrepreneurship. This chapter contributes to the literature on social media usage in social enterprises and offers a better understanding of the issues in the specific context of developing countries.
| Original language | English |
|---|---|
| Title of host publication | Leveraging computer-mediated marketing environments |
| Editors | Gordon Bowen, Wilson Ozuem |
| Place of Publication | Pennsylvania, US |
| Publisher | IGI Global |
| Pages | 104-123 |
| ISBN (Print) | 9781522573449 |
| DOIs | |
| Publication status | Published - 1 Jan 2019 |
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