Social media and social entrepreneurship

Research output: Chapter in Book/Report/Conference proceedingChapterpeer-review

Abstract

Information plays an important role in the individual lives of people, and social media as an aspect of online information phenomenon is an exciting topic to explore in terms of its impact on social entrepreneurship. Many theoretical fields have contributed to the development of social entrepreneurship, looking in particular at the financial, political, and psychological impacts. This chapter is unique since it focuses on social enterprises and the impact of evolving technologies on social entrepreneurship. This chapter contributes to the literature on social media usage in social enterprises and offers a better understanding of the issues in the specific context of developing countries.
Original languageEnglish
Title of host publicationLeveraging computer-mediated marketing environments
EditorsGordon Bowen, Wilson Ozuem
Place of PublicationPennsylvania, US
PublisherIGI Global
Pages104-123
ISBN (Print)9781522573449
DOIs
Publication statusPublished - 1 Jan 2019

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