Social media ecosystems: the millennial brand perspective

Research output: Chapter in Book/Report/Conference proceeding › Chapter › peer-review

Original language	English
Title of host publication	Harnessing Omnichannel retailing strategies for fashion and luxury brands
Editors	E. Patten, Wilson Ozuem, Y. Azemi
Place of Publication	Florida
Publisher	Brown Walker Press
ISBN (Print)	978-1627347402
Publication status	Published - 1 Dec 2019

Cite this

@inbook{b2d564771d3e4c24b86f1bff4c0b3b5d,

title = "Social media ecosystems: the millennial brand perspective",

author = "G. Helal and Wilson Ozuem",

year = "2019",

month = dec,

day = "1",

language = "English",

isbn = "978-1627347402",

editor = "E. Patten and Wilson Ozuem and Y. Azemi",

booktitle = "Harnessing Omnichannel retailing strategies for fashion and luxury brands",

publisher = "Brown Walker Press",

}