Strategic management assessment: the first gypsy & traveller Community Interest Company (CIC) in England

The purpose of this article is to show an understanding of strategy and the strategic process. ‘Strategy is the longterm direction of an organisation’ (Johnson, Whittington and Scholes, 2011, p3). This is one definition that aims to give an understanding of what strategy is and how it relates to an organisation. It uses a case study approach to look at one business organisation analysing it within the strategic process and looking at options to apply to its future. The organisation used as the case study in this report is Homespace Sustainable Accommodation (HSSA) CIC. The strategic process includes looking at the mission statement /objectives /strengths /weaknesses /resources and culture of the organisation as well as the external and competitive environments that it operates in. Key issues for the organisation will be identified with options for change. Following use of strategic tool’s the appropriate option is identified for implementation and the appropriate change management issues have been highlighted.