The ecosystem of fun for hotel mobile app users

Demos Parapanos; Elina Michopoulou

doi:10.1007/978-3-031-83705-0_16

The ecosystem of fun for hotel mobile app users

Demos Parapanos
, Elina Michopoulou

University of Cumbria

Research output: Chapter in Book/Report/Conference proceeding › Chapter › peer-review

Abstract

Despite increasing investments in mobile technologies by organizations in tourism and hospitality, challenges persist in effectively enhancing customer experiences. To address this, innovative promotional strategies are focusing on engagement through gaming and gamification, which are among the most popular trends. This research aims to expand on existing gamification studies by exploring a fun ecosystem within hotel gamified mobile applications, examining the relationships between different user types. A study involving 495 hotel visitors with mobile app experience found that interactions within such a gamified ecosystem can significantly enhance the fun for users. The proposed model suggests that the element of fun can be further amplified when combined with other enjoyable elements.

Original language	English
Title of host publication	Information and communication technologies in tourism 2025: proceedings of the ENTER 2025 eTourism conference, Wroclaw, Poland, February 17-21
Editors	Peter O'Connor, Lyndon Nixon, Aarni Tuomi
Place of Publication	Cham, Switzerland
Publisher	Springer Nature Switzerland
Pages	189-199
Number of pages	11
ISBN (Print)	9783031837043 / 9783031837050
DOIs	https://doi.org/10.1007/978-3-031-83705-0_16
Publication status	Published - 27 May 2025

Keywords

fun
mobile applications
fun ecosystem
hotels
mobiletechnology

Access to Document

10.1007/978-3-031-83705-0_16

https://doi.org/10.1007/978-3-031-83705-0_16

Embargoed Document

Parapanos_TheEcosystemOfAAM
Accepted author manuscript, 661 KB
Licence: CC BY
Embargo ends: 27/05/26

Cite this

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title = "The ecosystem of fun for hotel mobile app users",

abstract = "Despite increasing investments in mobile technologies by organizations in tourism and hospitality, challenges persist in effectively enhancing customer experiences. To address this, innovative promotional strategies are focusing on engagement through gaming and gamification, which are among the most popular trends. This research aims to expand on existing gamification studies by exploring a fun ecosystem within hotel gamified mobile applications, examining the relationships between different user types. A study involving 495 hotel visitors with mobile app experience found that interactions within such a gamified ecosystem can significantly enhance the fun for users. The proposed model suggests that the element of fun can be further amplified when combined with other enjoyable elements.",

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author = "Demos Parapanos and Elina Michopoulou",

note = "Dr Demos Parapanos, PhD, Lecturer in Tourism Management, University of Cumbria, UK. Elina Michopoulou, University of Derby, UK.",

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Parapanos, D & Michopoulou, E 2025, The ecosystem of fun for hotel mobile app users. in P O'Connor, L Nixon & A Tuomi (eds), Information and communication technologies in tourism 2025: proceedings of the ENTER 2025 eTourism conference, Wroclaw, Poland, February 17-21. Springer Nature Switzerland, Cham, Switzerland, pp. 189-199. https://doi.org/10.1007/978-3-031-83705-0_16

The ecosystem of fun for hotel mobile app users. / Parapanos, Demos; Michopoulou, Elina.
Information and communication technologies in tourism 2025: proceedings of the ENTER 2025 eTourism conference, Wroclaw, Poland, February 17-21. ed. / Peter O'Connor; Lyndon Nixon; Aarni Tuomi. Cham, Switzerland: Springer Nature Switzerland, 2025. p. 189-199.

Research output: Chapter in Book/Report/Conference proceeding › Chapter › peer-review

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T1 - The ecosystem of fun for hotel mobile app users

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AU - Michopoulou, Elina

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Y1 - 2025/5/27

N2 - Despite increasing investments in mobile technologies by organizations in tourism and hospitality, challenges persist in effectively enhancing customer experiences. To address this, innovative promotional strategies are focusing on engagement through gaming and gamification, which are among the most popular trends. This research aims to expand on existing gamification studies by exploring a fun ecosystem within hotel gamified mobile applications, examining the relationships between different user types. A study involving 495 hotel visitors with mobile app experience found that interactions within such a gamified ecosystem can significantly enhance the fun for users. The proposed model suggests that the element of fun can be further amplified when combined with other enjoyable elements.

AB - Despite increasing investments in mobile technologies by organizations in tourism and hospitality, challenges persist in effectively enhancing customer experiences. To address this, innovative promotional strategies are focusing on engagement through gaming and gamification, which are among the most popular trends. This research aims to expand on existing gamification studies by exploring a fun ecosystem within hotel gamified mobile applications, examining the relationships between different user types. A study involving 495 hotel visitors with mobile app experience found that interactions within such a gamified ecosystem can significantly enhance the fun for users. The proposed model suggests that the element of fun can be further amplified when combined with other enjoyable elements.

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KW - mobile applications

KW - fun ecosystem

KW - hotels

KW - mobiletechnology

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EP - 199

BT - Information and communication technologies in tourism 2025: proceedings of the ENTER 2025 eTourism conference, Wroclaw, Poland, February 17-21

A2 - O'Connor, Peter

A2 - Nixon, Lyndon

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PB - Springer Nature Switzerland

CY - Cham, Switzerland

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Parapanos D, Michopoulou E. The ecosystem of fun for hotel mobile app users. In O'Connor P, Nixon L, Tuomi A, editors, Information and communication technologies in tourism 2025: proceedings of the ENTER 2025 eTourism conference, Wroclaw, Poland, February 17-21. Cham, Switzerland: Springer Nature Switzerland. 2025. p. 189-199 Epub 2025 May 27. doi: 10.1007/978-3-031-83705-0_16

The ecosystem of fun for hotel mobile app users

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