The power of value-laden framing: examples from wildlife conservation research

Value judgments are inherent in every scientific endeavor and researchers either consciously or unconsciously express them through the use of value-laden framing in their work. Here, we analyze the significance of value-laden framing within the field of conservation biology and explain how frames come to shape dominant narratives which in turn influence values in relation to nature at both personal and global scales. We outline major aspects of the research process (e.g., collecting and analyzing data, disseminating results through scientific publications and public outreach, and informing scientific policy) and provide case studies from each of the authors’ lived experiences navigating complicated value-laden scenarios. Finally, we conclude with suggestions on how researchers can develop the skills needed to identify value judgments and address value-laden frames with increased intentionally.

This chapter has been made available under a CC BY-NC-ND 4.0 International license.