Zero is where the real fun starts: evaluation for value(s) co-production

In this chapter, we propose that the dominance of the discourse surrounding quantifiable measurable phenomena over qualitative, less tangible aspects of experience is simply a provisional, although ubiquitous, discursive artefact, a story no more necessary or truthful than any alternative view. The pedigree and increasing pervasiveness of this story can be traced to the ascent of the primary of rational thinking, which assumes that knowledge is fixed and can be externally verified, that humans can 'know' - in an absolute sense - and consequently control, the material world around them, which in the Enlightenment period was closely associated with the scientific revolution.